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CMPLE

Company: Dmple studio

Role: Head of Design / Product Lead

Date: Feb. 2022

Project Points

＃Web3.0 Product Design ＃NFT＃Social Behavior Design

Project Role

＃UX Design ＃Market Research ＃Competitive Analysis ＃Mockup Design ＃Information Architecture Design ＃Market Research ＃Product Positioning Analysis ＃Product Feature Planning

CMPLE is an application for New social life in Web3.0.

We are building infrastructure and services for the creator economy to own the future of self-expression, relationships, and creativity. By making new technologies easy to use, we hope that everyone’s talent has equal opportunity.

It all started with 3Q

Q1：

If we could earn points while chatting, wouldn't it be easier to maintain friendships with people?

Q2：

Does social platform offer various interactive methods beyond textual and vocal communication to convey emotions comprehensively?

Q3：

What are the alternative applications of NFT beyond mere collection?

Inspired by these three questions, the team conducted multiple discussions and market research to identify the product's market position and opportunities.

Market Overview

Our Opportunity

In 2021, global spending on blockchain solutions is projected to reach USD 6.6 billion. Forecasts suggest that incremental expenditure to Web 3.0 will grow to 2.6 Trillion in 2026.There is an apparent gap between Web 2.0 and Web 3.0 with the emergence of new social groups in the form of Web 3.0 creator economies, NFT communities, and mainstream blockchain adopters.

Problems

Poor Legacy Experience to Connect

Traditional chat experience is one dimensional and uninviting
Lack of motivation to stay connected from lack of interactivity in relationship building
Interactions do not show how connected we are
Lack of insight
Chat history is a low value by-product

Lack of Access to Web3.0

High entry barrier for an average user to access, collect and trade NFTs & crypto
High knowledge know-how required for wallet creation and broader access to NFT & crypto trading

Lack of Utility for NFTs & Cryptos

Lack of real and immediate NFT and crypto utilities
Less than 50% of crypto provides real value and function
Lack in utility results in unsustainable growth

Solution

Immersive Social Experience to Connect

Web 3.0 immersive social experience
Value creation to the process and result of relationship building
Gamified messenger CMPLE - provide tokens and/or NFTs as rewards when users play games on CMPLE or connect with others through Connect & Earn mechanism

Easy Access to Web3.0

Low entry barrier for an average user to collect and trade NFTs & crypto
In-app crypto wallet on CMPLE for users to make immediate transactions via chat
In-app hub to send and trade NFTs through CMPLE

Enhanced Utility for NFTs & Cryptos

NFTs as social identities in CMPLE
NFTs as in-game assets
NFT staking for yield
Token staking for yield, game asset creation, and governance

Our Approach：CMPLE

// Connect & Earn //

Empower socializing without boundaries.

After multiple discussions, the team identified several key focus areas：
＃Social Platform ＃Gaming Metaverse ＃In-App Wallet ＃NFT Marketplace

Finally, we defined the new solution for Web 3.0 social interaction.

A Social Platform — Where everyone can turn everyday interactions and relationship building into new types of experiences, memories, tradable assets and build superfan communities with Web 3.0.

＃Sharable ＃Usable ＃Tradable ＃Playable

Platform Capabilities

Unlocking ownership and utilities of social relationships for the creator economies

＃Immersive social experience

Build relationships with animated NFT avatars in a chat environment
Gamification as incentives for relationship building

Build relationships with animated NFT avatars in a chat environment
Gamification as incentives for relationship building

＃On-chain social memories

Creating ”Time capsule” with metadata
Preserving moments and memories on-chain

＃Tools for social co-creation

Enable users to select and visualise precious moments
Insights and visualisations based on past interactions for relationship building

＃Utility NFTs

True ownership of relationship experiences (Body language and facial expressions)
Playable NFT character with utilities（Body movements and facial changes）
Collect, appreciate and trade with a few taps on your phone

Advantages & Differentiation

Unrivaled immersive social experience
Turn social interactions into dynamic NFTs as memories (digital assets that can be shared, traded and utilized)
Easy exp (onboarding, interacting, creating NFTs)
Support mainstream blockchains

Feature

Chatting to Level up and Get Reward

CMPLE

CMPLE

Project Points

Project Points

＃Web3.0 Product Design ＃NFT＃Social Behavior Design

＃Web3.0 Product Design ＃NFT＃Social Behavior Design

Project Role

Project Role

＃UX Design ＃Market Research ＃Competitive Analysis ＃Mockup Design ＃Information Architecture Design ＃Market Research ＃Product Positioning Analysis ＃Product Feature Planning

＃UX Design ＃Market Research ＃Competitive Analysis ＃Mockup Design ＃Information Architecture Design ＃Market Research ＃Product Positioning Analysis ＃Product Feature Planning

CMPLE is an application for New social life in Web3.0.

CMPLE is an application for New social life in Web3.0.

It all started with 3Q

Q1：

Q1：

Q2：

Q2：

Q3：

Q3：

Inspired by these three questions, the team conducted multiple discussions and market research to identify the product's market position and opportunities.

Inspired by these three questions, the team conducted multiple discussions and market research to identify the product's market position and opportunities.